What is a GlowScore?
The GlowScore is StayGlow's independent 0–100 measure of how effectively your listing communicates its value to a potential guest. It is calculated from eight weighted category scores.
How It Works
01
Add Your Listing
Paste your listing URL, or add your property details manually. Then upload photos or screenshots in the order they appear in your listing.
02
Get Your GlowScore
StayGlow reviews first impression, photography, positioning, copy, amenities, guest confidence, and booking clarity.
03
Glow Up Your Listing
Work the prioritized plan, check items off, then reanalyze to see how your score moved.
Every category is scored against a consistent rubric, and the overall GlowScore is calculated from those category scores using fixed weights — never guessed.
- Photography25%
- First Impression10%
- Listing Title10%
- Description15%
- Amenities10%
- Differentiation10%
- Guest Confidence10%
- Booking Clarity10%
Is StayGlow affiliated with Airbnb or Vrbo?
No. StayGlow is completely independent and is not affiliated with, endorsed by, or sponsored by Airbnb, Vrbo, Expedia Group, or their affiliates.
Does a higher GlowScore guarantee more bookings?
No. The GlowScore reflects listing quality and clarity, not platform ranking, occupancy, or revenue. Bookings depend on many factors outside your listing.
Can StayGlow analyze my photos?
Yes. Photo quality and sequencing are the most heavily weighted part of the GlowScore. You can upload listing photos or screenshots of your listing page.
Do I need an Airbnb listing?
No. You can add your property manually — a direct booking site or an unpublished property works fine.